Huskee

Overview

Huskee is a brand dedicated to sustainability, offering a range of eco-friendly products designed to replace single-use items, particularly in the coffee industry. Their most popular product, the HuskeeCup, is made from coffee husk, a by-product of coffee production, and is designed for reuse in cafes, homes, and takeaway settings.

In addition to the HuskeeSwap program, which encourages cafes to exchange used cups for new ones, Huskee also runs the HuskeeLoop initiative, where old cups are repurposed into new products.

Despite having a strong product offering and clear commitment to sustainability, Huskee struggled with online visibility. They faced challenges ranking for competitive keywords in the sustainable product market and sought to increase their organic reach to attract more customers.

The Challenge

Huskee approached SEO Growth with the goal of improving their online presence and increasing organic traffic. Their challenges included:

• Low search engine visibility for key terms like "reusable coffee cups," "Huskee cup," and "coffee husk cup," which made it difficult to compete against both established and emerging brands in the eco-friendly product sector.
• Limited organic traffic, which meant the business was overly reliant on paid advertising and direct traffic.

The Solution

To help Huskee address these challenges, we implemented a focused SEO strategy aimed at improving visibility, increasing traffic, and driving conversions.

Key actions included:

• In-depth Keyword Research: We carried out thorough research to identify high-value keywords in the sustainable products sector and target long-tail keywords that would capture relevant traffic.
• Content Optimisation: We optimised existing product pages and created new, SEO-friendly content that aligned with the identified keywords. We also expanded the blog section to include educational content around the environmental impact of disposable coffee cups.
• On-Page SEO: We ensured that meta titles, descriptions, and headings were tailored to the target keywords while making the content more engaging for users.
• Technical SEO: We addressed technical issues including improving page load speed, enhancing mobile-friendliness, and resolving broken links.
• Link Building: We worked on acquiring high-quality backlinks from authoritative sources within the sustainability and eco-friendly product industries.

The Results

In just six months, the SEO efforts produced measurable improvements across several key performance indicators:

• Organic Traffic: Huskee saw a 36% increase in organic traffic, which led to a significant rise in website visitors.
• Keyword Rankings: Targeted keywords like "huskee cup," "reusable coffee cup," and "coffee husk cup" achieved first-page rankings, driving more traffic to product pages and the blog.
• Increased Conversions: With improved rankings, Huskee experienced higher conversion rates, especially on product pages related to the HuskeeCup and the HuskeeSwap program.
• Brand Visibility: Huskee's content around sustainability and waste reduction began to gain more traction, with blog posts receiving strong engagement.

Key Metrics

• Impressions: 1.1 million (36% increase)
• Clicks: 46,000 (9% increase)
• CTR: 3.8%
• Keyword Growth: "Huskee cup" ranked #1, and "reusable coffee cup" increased by 35% in impressions

Conclusion

By focusing on a targeted SEO strategy, we were able to significantly improve Huskee's online visibility and organic traffic. Their strong commitment to sustainability was matched with an equally strong digital presence, helping them rank for competitive keywords and attract more customers through organic search.